Monitoring and News Analysis

To follow developing issues and public relations concerns for our clients, NORISinfo uses its customized INFORMS information monitoring system to compile important data with concise and thorough analysis of news, research and commentary.   Sources include news databases, such as Factiva and Lexis-Nexis, combined with data from Internet news , television/radio, blogs and social media outlets.   There are three key products that can comprise the monitoring process:

1.  Breaking news e-mails alert a key contact at the company to an important issue that impacts the corporation and its products , the industry or a key competitor.  These alerts are issued throughout the day as needed , and especially focused on key media sources identified by the client.

 2.  Topic-specific news roundups (daily, semi-weekly, weekly) are sent to the client to summarize recent media coverage of a key announcement or news story about a specific product, announcement, issue or competitor on a busy news day or week.  

3.   Customized daily, semi-weekly or weekly summaries of other news and information that may impact the client in terms of issues management, product marketing or health and safety are developed to provide a value-added overview of the current pharma landscape or trending for specific product issues.

All of these documents utilize the following INFORMS approach to information gathering and business intelligence.

INFORMS Monitoring and Analysis

The INFORMS system has seven basic steps to ensure a client is appropriately updated on news, commentary and research-related media associated with a particular product, issue or public releations challenge.  It includes the following daily activities:

• Investigate multiple media databases, including traditional Factiva, Lexis-Nexis, Internet sources, research data and  new/social media.
• Note main points, trends, key issues, reporters, and slant/sentiment in   individual articles.
• Fact check data and statements for accuracy. Find and highlight expert comments.
• Organize articles into set of selected items that are representative of coverage and issues.
• Review and reference collected articles for quotable quotes, Third-Party comments, or counterpoint arguments; compile references/create table of contents.
• Modify and manage results of searches from various sources, synthesizing relevant data,  recording  positive/negative sentiment of articles, and highlighting important details in each article.
• Summarize key points of compiled articles in executive summary, attach table of contents and/or references,  and send to client in a timely manner.

Specialized analysis/reports before and during PR challenge

Other services available from NORISinfo to meet client needs or issues management include the following customized reports in key areas of concern:

• KOLs/experts:  Tracking of statements/commentary by Key Opinion Leaders (KOLs) and experts, noting sources and sentiment .
• Sentiment:   Categorize news articles regarding positive/negative/balanced sentiment.
• Reporters/sources:  Track articles by reporters or specific news sources.
• Activist organizations/grassroots/community groups:  Ongoing tracking of activist organizations and grassroots/community groups that are commenting on the situation or that regularly follow your industry.
• Site evaluation/Briefing Booklet:  If a site is affected by a particular event, we will provide an overview of the history, culture, geographical area, demographics, industry/trade, business neighbors, city and state officials,  and other key players in the area that might require face-to-face communication on a particular issue.  (Optimal use:  Anticipate various scenarios and prepare before the issues arise.)