Monitoring and News Analysis

To follow developing issues and public relations concerns for our clients, NORISinfo uses its customized INFORMS information monitoring system to compile important data with concise and thorough analysis of news, research and commentary.   Sources include news databases, such as Factiva and Lexis-Nexis, combined with data from Internet news , television/radio, blogs and social media outlets.   There are three key products that can comprise the monitoring process:

1.  Breaking news e-mails alert a key contact at the company to an important issue that impacts the corporation and its products , the industry or a key competitor.  These alerts are issued throughout the day as needed , and especially focused on key media sources identified by the client.

 2.  Topic-specific news roundups (daily, semi-weekly, weekly) are sent to the client to summarize recent media coverage of a key announcement or news story about a specific product, announcement, issue or competitor on a busy news day or week.  

3.   Customized daily, semi-weekly or weekly summaries of other news and information that may impact the client in terms of issues management, product marketing or health and safety are developed to provide a value-added overview of the current pharma landscape or trending for specific product issues.

All of these documents utilize the following INFORMS approach to information gathering and business intelligence.

The INFORMS system has seven basic steps to ensure a client is appropriately updated on news, commentary and research-related media associated with a particular product, issue or public relations challenge.  It includes the following daily activities:

• Investigate multiple media databases, including traditional Factiva, Lexis-Nexis, Internet sources, research data and  new/social media.
• Note main points, trends, key issues, reporters, and slant/sentiment in   individual articles.
• Fact check data and statements for accuracy. Find and highlight expert comments.
• Organize articles into set of selected items that are representative of coverage and issues.
• Review and reference collected articles for quotable quotes, Third-Party comments, or counterpoint arguments; compile references/create table of contents.
• Modify and manage results of searches from various sources, synthesizing relevant data,  recording  positive/negative sentiment of articles, and highlighting important details in each article.
• Summarize key points of compiled articles in executive summary, attach table of contents and/or references,  and send to client in a timely manner.

Gaining an edge on the competition can help your business grow faster and enable your employees to interact more effectively with your customers and prospects.  If you are a growing company searching for a reliable way to keep informed about the latest trends and issues in your business area, NORIS can help your staffers obtain the business intelligence they need to operate successfully in the marketplace and to deal with crisis situations when they occur.

When everyone in your department is looking for the same information or passing the same news item to the same executive in multiple e-mails, you are not only wasting time, you are negatively impacting your bottom line.  Having a single source of news, research and information can cut costs , save time and resources, and provide a value-added service that shows your customers you have the knowledge to  provide the best services and products in the marketplace.

Business intelligence is a valuable tool when companies are bidding on projects or competing against other vendors with similar products and services.  Product trends, developing issues, competitive bidding history—all can help you adjust your strategy to grow your business.  These information sources help lay the groundwork for sound judgment in developing a particular business presentation.

Other services available from NORISinfo to meet client needs or issues management include the following customized reports in key areas of concern:

KOLs/experts:  Tracking of statements/commentary by Key Opinion Leaders (KOLs) and experts, noting sources and sentiment .

Sentiment:   Categorize news articles regarding positive/negative/balanced sentiment.

Reporters/sources:  Track articles by reporters or specific news sources.

Activist organizations/grassroots/community groups:  Ongoing tracking of activist organizations and grassroots/community groups that are commenting on the situation or that regularly follow your industry.

Site evaluation/Briefing Booklet:  If a site is affected by a particular event, we will provide an overview of the history, culture, geographical area, demographics, industry/trade, business neighbors, city and state officials,  and other key players in the area that might require face-to-face communication on a particular issue.  (Optimal use:  Anticipate various scenarios and prepare before the issues arise.)

NORIS business intelligence services keep you informed of breaking news, trends and developing issues, new research reports, conferences, webinars  and social media information.  We customize news and business intelligence reports and identify market trends to meet your business needs, whether expected or unexpected challenges. The alerts cover, news, research and technical  papers, blogger comments and news on upcoming conferences and webinars.  We also specialize in keeping you informed of breaking news that impacts crisis communications efforts.

To follow developing issues, crises and other public relations concerns for our clients, NORIS  utilizes its customized INFORMS information monitoring system to compile important data with concise and thorough analysis of news, research and commentary.   Sources include news databases, such as Factiva and Lexis-Nexis, combined with data from Internet news , television/radio, blogs and social media outlets.   There are three key products that can comprise the monitoring process:

1.  Breaking news e-mails alert a key contact at the company to an important issue that impacts the corporation and its products , the industry or a key competitor.  These alerts are issued throughout the day as needed , and especially focused on key media sources identified by the client.

 2.  Topic-specific news roundups (daily, semi-weekly, weekly) are sent to the client to summarize recent media coverage of a key announcement or news story about a specific product, announcement, issue or competitor on a busy news day or week.  

3.   Customized daily, semi-weekly or weekly summaries of other news and information that may impact the client in terms of issues management, product marketing or health and safety are developed to provide a value-added overview of the current pharma landscape or trending for specific product issues.

All of these documents utilize the following INFORMS approach to information gathering and business intelligence.